Marketer - An individual that is involved in presenting
products, services, information, or an income opportunity from a seller to a buyer.
Marketing - The active process of moving goods or services
from sellers to buyers.
Material - Any written, visual, or audio information used
in a presentation to explain a product, service, or income opportunity.
Matrix - A system that limits the number of people
that can occupy a single level or horizonal position in a networking or multi-level marketing organization or business.
Generally expressed as a maximum allowed per level and numbers of levels deep; such as, 3x5, 2x7, 3x9, etc.
MLM - Abbreviation for Multi-Level Marketing.
Money - A commodity such as gold or silver. Money can also be the currency,
coins and negotiable papers issued by a government.
Multi-Level Marketing - A tier structured distribution system that is used
to move products, services, or information from sellers to buyers. Buyers can become sellers and receive monetary compensation
for personal sales and sales made by individuals sponored or recruit into the system in tiers or levels beneath
Multiplex Income - A method of monetary compensation that is exponential in
nature; whereby, income can be received from the total number of active participants in a particular group
Networking - A process of getting people to work together for a common purpose
or goal that is similiar in its application to Multi-Level Marketing, but differs in its concept.
Objection - A tactic used to slow down a process, prevent an action from being
taken, or delay making a decision.
Opened-ended Question - Any inquiry or interrogation that can not be answered
by yes or no, and requires elaboration.
Opportunity - A chance to advance, improve an existing condition, or an advantage
that will aid in the attaiment of a goal or objective.
OTO - An abbreviation for One Time Offer.
Override: Income earned from the sales volume or activity of those
below you in a downline organization that can be received as a percentage or a set dollar amount.
Pageview - A term used to describe the actual showing of a web page on
Paper MLM - An MLM company that exist primarily on paper with no products or
services. Participants buy slots on mailing circulars that comes from a central source. In order to earn income,
participants must mail money orders to each person on the circular and copies of sent money orders to the central source.
The source revises the list with the participants name in a slot and mails it to the participant. The participant
mails the revised list to others. Paper MLMs are similar in concept to illegal Chain Letters.
Personal Approach - An in person method of contacting prospective buyers in
order to interest them in a product, service, or income opportunity.
Personal Volume - The total amount of goods or services sold by a single individual
or a group acting as a single individual.
Pixel - The smallest item of information in an image.
Pixel Ad - A small picture or icon generally displayed or placed on a Pixel
Power Leg - In networking, a marketing and business-building format that places
all new participants in endless succession under the individual or organization that started the leg.
Powerline - In networking, an organizational format that places all participants
in a sequential chain; whereby, an individual can leap ahead by completing conditions or requirements prior to others
in the same line.
PPC - An abbreviation for pay-per-click. PPC is essentially the
same as CPC The difference being, a CPC may require you to bid on certain keywords or phrases and if your is bid high enough, your web page or link will be among the first ones the online searcher sees.
PPC is simply paying for clicks on your link or page without the bidding process.
Pre-Approach - A method of contacting potential buyers for an offer by mailing
post cards, personal letters, memos, or notes to a list of names to notify the individual recipient that someone
will be contacting him/her at some future date and time.
Presentation - A formal offering of a product, service, or income opportunity
to a potential cutomer for consideration; wherein, important features and benefits are explained prior to asking the
individual to purchase or participate.
Prospect - A potental customer or recruit.
Prospecting - The active process of finding potential customers or participants
for a product, service, or income opportunity.
Primary Market - People in an individuals immediate family, relatives, friends,
close associates, and individuals with whom an individual has a similar interest, ethnicity, concern, occupation, or experience.
Primary Prospects - People in an individual's immediate family, relatives,
friends, and close associates.
PTP - An abbreviation for paid-to-promote.
PTR - An abbreviation for paid-to-read.
PV - An abbreviation for Personal Volume.
Pyramid - In sales and marketing, an illegal money scheme in which income
is not based on the sale of a product or service, effort, or management. Income is derived solely from positions sold in
Qualifying Question - An inquiry or interrogation that is used to determine
whether or not an individual is interested or meets the basic requirements to take advantage of an offering.
Quota - A set amount that must be done during any given period of time.
Rotator - A software program that places web pages in sequential order for display
or viewing on the Internet; whereby, clicking a mouse will move the pages forward for viewing.
Recruit - A new member of an organization or group that was signed up or
enrolled by an existing member, or by an organization or firm that specializes in signing up or enrolling individuals
into an organization or commercial enterprise.
Recruiting - The active process of finding individuals to join or enroll
in an organization or commercial enterprise.
Referrer - An individual, company, or organization that gives or sells
to another the names, addresses, phone numbers, or email addresses of people he/she knows, or send others to contact
people he/she knows for free, monetary compensation, or gratuity.
Referral - An individual, company or organization that was given to another
by someone else.
Referral Marketing - The active process of finding individuals known by others
to interest them in a product, service, information, or income opportunity.
Roll Up - The process of filling spaces in a matrix caused by individuals
leaving the matrix; whereby, everyone below the vacant space is moved up one level.