1. Millions of people don't know you.
2. The people that do know you, may not know what you are doing.
3. Advertising introduces you and your product/service to the public.
4. Advertising helps people find solutions to their problems, needs, desires or wants.
5. When done properly, advertising connects with people, intellectually and emotionally.
6. Without advertising, your business is "Dead on Arrival".
7. Rapid growth and advertising are opposite sides of the same coin.
Advertising can take many forms, from word-of-mouth to sky writing. The goal
of advertising is always the same. Make people aware of your product, service,
or offering. Without this awareness, no one will know that you can help them. And... You can help people improve
their standard of living or financial security by increasing their income or exposing them to beneficial products,
services and/or information.
Internet Based Business Group:
If you have an Internet Based Business or Business Group, you will need to advertise online and off. Online advertising
is not as involved as offline advertising and you don't have as many sources. Your
objective is to take advantage of as many advertising sources and formats as you can afford.
It is also no secret. There are always exceptions, but as a general rule, the individuals
that make the most money online do the most advertising and the most creative advertising.